written code) which can be used to run scripts or analyses within the software.

The SPSS statistics package is used for a variety of data analysis needs to help businesses process the data they need to solve their research problems. SPSS is often used for its statistics capabilities. The below sections provide more detail on the various functions within the IBM SPSS Statistics software. It’s a very powerful tool in the research and analytics space, however, for those who are not data experts or are looking for alternatives, read on to learn about other statistical software options. SPSS is useful in market research for processing and analyzing consumer data from an online survey, and understanding where statistical differences lie between data points, demographic cuts, and more. Users can use the software to create graphs, run predictive modeling, or manipulate a data set for further investigation. SPSS looks similar in formatting to Microsoft excel, yet has the power to run complex statistical analyses without needing a formal coding or statistician background. SPSS uses machine learning and is built with a unique programming language known as SPSS syntax, which allows users to write specialized commands, rather than having to navigate through a drop-down interface for complex programming. SPSS (Statistical Package for Social Sciences) is IBM’s statistical analysis software that uses data sets for data mining, data analysis, and data visualizations. This post explains what SPSS software is in market research and alternative statistical analysis software to explore.

Spss tools for data analysis